Our Story.

Innovative Concepts in Entertainment, Inc. (ICE) has been manufacturer of coin operated amusement sports and skill redemption games since 1982.

Today, ICE carriers one of the largest, most prolific product ranges in the coin operated industry. We sell our products into over 55 different countries around the globe.

Our commitment to product quality and reliability as well as after sales parts and service is unparalleled. The management team at ICE consists of several individuals deeply committed to producing, selling, and servicing the highest quality products in the coin operated industry. The sales team brings a combined experience of over 90 years in this business.

These sales experiences along with ICE's total commitment to the technical service and spare parts aspect of the business make ICE one of the world leaders in amusement games.

the 1980s


  • Ralph Coppola and Jack Willert founded ICE in 1982
  • Early success in sports-oriented games, such as legendary Chexx game

the 1990s


  • ICE diversifies products, introduces redemption games — Hungry Hungry Hippo
  • Begins selling to Family Entertainment Centers (FECs)
  • ICE introduces Cyclone, the most successful redemption game of all time in 1995.
  • ICE enters alley roller market with ICEBall, distributed to FECs in 1997
  • ICE broadens product line by introducing skill cranes
  • Skill cranes, Plush Bus and Pinnacle continue to appear in diverse locations such as grocery stores, FECs, restaurants, and mass merchandisers
  • ICE begins distributing products manufactured by other firms, such as SAM Billares

the 2000s


  • ICE releases its first pushers for the North American market, including FECs
  • ICE gets NBA license for its basketball games in 2004 – NBA Hoops
  • In 2007, ICE has smash-hit game with Deal or No Deal
  • In 2009 ICE introduces first in-house made pusher, The Price is Right

the 2010s


  • ICE launches its first installment in the highly successful carnival series with Milk Jug Toss, since than additional offerings include: Down the Clown, Gold Fishin’, Bean Bag Toss, Hoopla & Snowball Toss
  • Whack N Win become an immediate staple at FEC’s around the globe
  • ICE’s Air FX raises the standards with the air hockey experience
  • Both ICEBall & NBA Hoops are redesigned and re-engineered. Along with being modernized, both products become evergreens in ICE’s portfolio, while becoming the premier choice in each game’s respective genre.
  • ICE heads into the next decade with the company positioned to remain the industry leader in the redemption category with the launches of: Centipede Chaos, Tons of Tickets & Zombie Snatcher to name a few

the 2020s


  • ICE releases Monopoly Roll N Go
  • ICE launches Home PRO with homearcadegames.com. This makes Super Chexx Pro, Super Kixx Pro, ICEBall Pro and NBA GameTime Pro available for the first time to the consumer market!
  • ICE continues to build on it's product line and remains committed to becoming the most diversified "one - stop shop" in the coin operated amusement business. The company strives to continue to expand its innovative product range through both in house development as well as strategic licensing deals with other outside designers and development companies. We recognize that customers worldwide have choices in amusement games and attractions, and we thank you for your continued support our company and our product line.



Discover how ICE games are created — from putting pencil to paper, all the way to the actual product you play.

Research & Development

From concept to production, the R&D team is involved in every step of the process. Our dedicated group of electrical, mechanical, software, and hardware engineers average 15 years in the amusement and redemption game industry.


By manufacturing our products in Buffalo, New York, our team can manage the entire lifecycle of a game. We pride ourselves on our long-term relationships with the industry’s top development partners, vendors and licensors, as well as our commitment to manufacturing EVERY product in the USA.

Quality Control

We take pride in our world-renowned quality. We inspect every part before it leaves the building and our games receive hours of pre-ship testing before they leave our facility


Let us help you coordinate your truck and container layouts for game shipments. We can consolidate other games at our warehouse to help save on shipping costs.

Sales Experience

Combined, our Sales team members have over 100 years’ experience working all over the world. We’ll help you select one of the latest games to add to your game room or help you plan an entirely new project.