Setting the standard

ICE believes that the UK is a pioneer when it comes to new amusement ideas.

Innovative Concepts in Entertainment has had an extensive presence and history within the amusements industry. From working with Electrocoin, Deith Leisure and Cromptons in the 1980s, to Brent Leisure and Namco Europe in the early 2000s, ICE has history in the UK. As of late, the past 12 years specifically, ICE has worked exclusively with Sega Amusements International in the UK market. This working relationship has allowed ICE great exposure, all while ensuring customers purchasing its products receive premium aftersales care from its distributor.


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