Gene Brogowski and Ryan Coppola showcased our games in Istanbul, Turkey at the annual ATRAX Exhibition (Attractions, Parks, Games and Sports Fields Industry). In its 10th year, the show is the only business platform in Turkey to meet the needs for recreational areas and sports facilities, as well as amusement parks and attractions. The show draws over 20,000 people from over 40+ countries. This show has become a hub for the amusement industry for emerging markets like Europe, Middle East, Africa and Asia.
ICE partnered up with TRIO Games Group to display the brand new Dodgeball Deluxe and the high-earning Monopoly Roll N Go. ICE also had a presence in the Meridyen booth, showing the new Shipwreck 3 player—the latest edition to our carnival series. Shipwreck was shown next to Down the Clown, displaying how the carnival skill wall can come to life. In addition, Hoop it Up was also on display as well. The ICE team looks forward to supplying operators in Turkey with our new product over the course of 2023, with the help of our great distributors: SEGA, TRIO GAMES, and Meridyen.
While in Turkey, we had the opportunity to visit locations. The majority of the family entertainment centers in Istanbul are located in mall venues. Our Shipwreck unit, which was exhibited during the ATRAX show, was already on location. It is always rewarding to see games on location, especially when it is over 5,000 miles away from our manufacturing facility. Turkey continues to be a great market for ICE, as we are excited for what the future holds.
For us, it’s always a learning experiencing, whether it’s at an international trade show or visiting locations. We continue to strive to make the best-quality games, while offering an exceptional game experience for all ages. The ATRAX tradeshow, along with the location interaction, provides us opportunities to see how we can better serve the Turkey market for years to come!
ICE bringing you the games more people play.