Innovative Concepts in Entertainment (ICE) has been a manufacturer of the best amusement and arcade games since 1982. We are an innovator of coin operated amusement games, consistently manufacturing the highest quality redemption games, and have become an industry leading producer of sports games for the home, arcade and office. Today, ICE carries one of the largest, most prolific product ranges in the coin operated industry. We sell our products into over 70 different countries around the globe. Our commitment to product quality and reliability as well as after sales parts and service is unparalleled.

Peering into the process
Discover how ICE games are created — from putting pencil to paper, all the way to the actual product you play.

Research and Development

From concept to production, the R&D team is involved in every step of the process. Our dedicated group of electrical, mechanical, software, and hardware engineers average 15 years in the amusement and redemption game industry.

By manufacturing our products in Buffalo, New York, our team can manage the entire lifecycle of a game. We pride ourselves on our long-term relationships with the industry’s top development partners, vendors and licensors, as well as our commitment to manufacturing EVERY product in the USA.

Quality Control
We take pride in our world-renowned quality. We inspect every part before it leaves the building and our games receive hours of pre-ship testing before they leave our facility.

Let us help you coordinate your truck and container layouts for game shipments. We can consolidate other games at our warehouse to help save on shipping costs.

Sales Experience

Combined, our Sales team members have over 100 years’ experience working all over the world. We’ll help you select one of the latest games to add to your game room or help you plan an entirely new project.