Innovative Concepts in Entertainment (ICE) has built a 40+ year reputation for creating family-friendly, skill-based arcade games that emphasize reliability, timeless play appeal, and operator-first design. From the legendary Super Chexx (still produced since 1982) to brand-new attractions, ICE continues to innovate from its U.S.-based factory in Clarence, New York.
ICE unveiled four major titles this year — each combining physical gameplay with modern visuals and flexible operator options:
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Smash N Win – A hybrid merchandiser/redemption game blending crane timing with instant gratification. It allows operators to choose between prize or ticket modes and is performing strongly in venues like Dave & Buster’s.
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NBA Baller – A modern basketball arcade featuring official NBA licensing and real ball prizes. It’s designed to complement NBA Hoops Matrix setups and is praised for refreshing the basketball genre.
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Neon Bowling – A compact, LED-driven bowling experience built for arcades, not alleys. It emphasizes accessibility, easy installation, and replay value with fast-paced rounds and reactive lighting.
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Odin’s Hammer Strike – A Viking-themed strength test developed with G&B Amusements. It’s compact, family-friendly, and already proven as a top-earning redemption piece in U.S. and Canadian trials.
Read more below from the REPLAY article here:
