A very special thank you to FACE Amusement, and especially Jeremy Tipton and Rusty Mabe, for giving ICE the opportunity to be part of the newest Downtown Flavortown location in Myrtle Beach, South Carolina. The project brought together an extensive collection of custom Guy Fieri and Flavortown-themed ICE games, making it one of the most ambitious customization projects ICE has undertaken.
ICE Coin-Op Sales representative Greg Kania shared:
“We were thrilled to be part of this one-of-a-kind project. It was by far the most detailed and extensive custom games project we have ever been involved with. After 18 months of discussions and collaboration, the end result was incredible. Each custom-themed ICE game fit perfectly into a location where an extraordinary amount of thought and attention to detail went into every aspect of the experience.”
ICE would also like to recognize Athena Symonds and the team at Betson for their work on the project and the overall installation. The finished location is an impressive showcase and a tremendous addition to the amusement industry.
A special thank you also goes to Brian Reszel, Head Graphics Manager at ICE, who dedicated countless hours to developing and executing the extensive custom artwork throughout the project.
Brian commented:
“The Downtown Flavortown project was the most elaborate custom order that I or ICE has ever completed. Working closely with the FACE team, we transformed games from our current production lineup into completely customized Guy Fieri and Flavortown-themed experiences. The level of customization went far beyond traditional graphics. We worked closely with our printing partner, DKM Sales in Buffalo, New York, to produce some truly beautiful pieces, while our production team adapted portions of the build process to incorporate components created specifically for this project. It was a true collaboration between design, production, our vendors and the FACE team. With the people, technology, equipment and expertise we have at ICE, projects like this demonstrate just how far we can take custom game design.”
At ICE, we love opportunities to collaborate on custom projects like Downtown Flavortown. Custom graphics, theming and game elements allow operators to create an experience specifically for their location one that guests simply can’t find anywhere else.
Interested in creating custom ICE games for your location? Contact our team to learn what’s possible.
