ICE was proud to participate in the IAAPA Europe Show in Barcelona this September, in partnership with our long-term European distributor, SEGA Amusements. At the event, ICE introduced several exciting products to the European market for the first time — including Neon Bowling, Smash N Win, and Stop the Drop.
The show saw fantastic attendance and provided a great opportunity for Gene, Ryan, and Joe to reconnect with our international customers. It also marked the European debut of our new lighting package for Down the Clown. The sales team was thrilled to demonstrate how the enhanced lighting truly brings the cabinet to life, adding a fresh and dynamic look to this fan-favorite game.
