InterGame: License to Thrill

"Children are influenced by characters that they have recently seen in film or on TV and currently only older characters and being continually repeated on screen."

Joe Coppola, president at ICE Games, agrees with the sentiment. ICE manufactures some of the United States’ leading coin-op arcade and amusement games and one of their best sellers is NBA Hoops. The ball toss redemption game uses the globally recognised NBA brand to draw in the audience.

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