Innovative Concepts in Entertainment has been a manufacturer of coin operated amusement, sports, cranes, coin pushers and redemption games since 1982. ICE carries the most prolific product ranges in the amusement arcade game industry. Throughout the years ICE has produced such smash hit titles as: Cyclone, Deal or No Deal, Iceball and Plush Bus. ICE’s arcade games have been providing families fun for well over 25 years.