The 90's also brought about the development of ICEBALL which quickly became the new standard in alley rollers. ICEBALL was designed for ease of operation with user friendly features in mind and the added bright eye appealing colors have made ICEBALL the number one selling alley on the market today. The company quickly began growing into the leading manufacturer of redemption games in the world releasing such titles as the internationally popular WACKY DUCKS, DINO DASH, SPACEY RACERS, FRANTIC FRED, BOZO'S GRAND PRIZE, MOUSE ATTACK, COBRA HUNT, HUMPTY DUMPTY, TICKET'S N' TUNES just to name a few. As ICE entered the new millennium, vast changes were taking place not only in the industry, but in our company as well. The success of the wide variety of redemption games had allowed ICE to grow vertically and horizontally. In addition to our state of the art production facility, ICE also has it's own internal wood shop and electronics department which does all of it's own wire harnessing, pc board stuffing, etc. This expansion gave ICE the ability to broaden it's manufacturing capabilities and product line to include not only redemption and sports games, but cranes and merchandisers as well, which today account for roughly 25% of ICE's total business. ICE was the first company in coin op to introduce an all - metal crane. The ICE PLUSH BUS, SPORTS BUS and LONDON BUS have dominated the crane market offering a whole new concept and style to the crane operator. Nothing compares in durability or in earnings to the ICE cranes. Just try one and you will never operate another crane, it is the most user friendly crane ever developed. ICE boasts one of the largest, if not the largest line of skill cranes in the world with over 25 different sizes and style of crane. Added to the Plush Bus now are the popular JEWELRY CRANE, CARNIVAL CRANE, PINNACLE, YELLOW SUBMARINE AND WINNER EVERYTIME CRANE. ICE also continues to manufacture their popular line of candy cranes such as Snack Attack, Candy Factory, Candy Town and Chocolate Factory. ICE is also the proud exclusive USA agent for all Crompton Coin Pushers, including DISCO FEVER, SOCCER SHOT, SLAM JAM, SUMMERTIME, GOLD COAST, FLIPPA WINNA, PIRATES TREASURE, ROYAL CASINO, and CASINO NIGHTS just to name a few!!! Cromptons International of the UK, started in the coin pusher business over 50 years ago as the original maker of the coin pusher. Today, they sell over 15 different types of pushers incorporating various themes and bonus features into their top notch British engineering. Crompton pushers can be seen in arcades, casinos, bingo halls and street venues all over the world today and continues to be the market leader in coin pushers.
Additionally in 1999, ICE expanded the product line to include the very well respected line of Air Hockey and Pool Tables, manufactured by Billares SAM of Spain. ICE now offers 4 different model Air Hockey Tables, the Standard FAST TRACK and the COSMIC Air Hockey, The MINI SLAP SHOT and the just released RAZOR. On the Pool Table side ICE offers 3 models of Pool Tables, the BISON, the Cosmic Pool, and the Tempo (Outdoor - All Weather). ICE hit the new millenium running hard with it's follow up to the popular redemption game, CYCLONE in the licensed 2PL. redemption game, WHEEL OF FORTUNE. Along with Wheel of Fortune, ICE has continued to expand the redemption line up with other such great games as ROCK N' MOON RALLY, HAMMERHEAD, DINO DASH, and most recently TUX RACERS!!! This commitment to the redemption aspect of the coin operated business has made ICE the clear market leader in skill redemption games and attractions. As family entertainment centers all over the world expand their redemption game mix they look to ICE for the staple products to fill their game rooms from wall to wall! In 2002, ICE embarked on a new venture which included the development of the revolutionary new KIDDIE COASTER, a motion simulator built specifically for children ages 3 - 10 that has captured the hearts and "quarters" of kids all over the world. This motion simulator puts every kid in the seat of some world famous roller coasters. ICE built the software and hardware platform for this great new ride from the ground up and is now working to complete a bigger version for kids and adults called the THRILL RIDER! It's now 2003 and ICE has evolved into one of the most prolific game manufacturers in the world, from the company that designed and built the original "bubble hockey game" called Super Chexx to an international leader in coin operated amusment games ranging from sports and redemption games to skill cranes and coin pushers to air hockey and pool tables to video simulators and video kits. Just recently ICE released the long awaited SPECIAL FORCES ELITE TRAINING video kit. SPECIAL FORCES tests the players speed, skill, and accuracy in a non - violent, target shooting type game play. ICE looks to sell thousands of this very inexpensive, great value kit to Distributors and operators worldwide over the next 6 - 12 months. ICE continues to build on it's product line and remains committed to becoming the most diversified "one - stop shop" in the coin operated amusement business. The company strives to continue to expand it's innovative product range through both in house development as well as strategic licensing deals with other outside designers and development companies.
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